Heat-pump marketing in Canada is really thirteen different jobs. A contractor in Charlottetown sells to a market where heat pumps are already mainstream; one in Regina sells against a working gas furnace and a deep prairie winter; one in Montréal sells in French to homes already heated by electricity. This hub summarises each region and links to a full page on its programs, regulators, climate and the marketing approach we'd take there.
One thing all regions share: the federal National Heat Pump Rebate Program, announced on 2026-10-08 and expected in 2027. Its details weren't published as of October 2026, and our readiness guide covers how to prepare.
- YTYukon
- NTNorthwest Territories
- NUNunavut
- NLNewfoundland and Labrador
- BCBritish Columbia
- ABAlberta
- SKSaskatchewan
- MBManitoba
- ONOntario
- QCQuebec
- PEPrince Edward Island
- NBNew Brunswick
- NSNova Scotia
West Coast: British Columbia
Answer first: a mature, mixed gas-and-electric market whose rebate tiers changed in July 2026.
British Columbia splits between gas-heated homes (42%) and electric (36%), according to Statistics Canada data for 2023. The mild coast and the colder Interior behave as separate markets. CleanBC Better Homes programs remain active, but new requirements for invoices from 2026-07-06 narrowed some eligibility, and a CGHAP agreement brings no-cost retrofits through BC Hydro and FortisBC. The winning content explains the new tiers plainly.
Prairies: Alberta, Saskatchewan and Manitoba
Answer first: gas-dominated markets with deep winters, where Manitoba's active rebate stands out.
- Alberta: 76% of homes on natural gas. No province-wide heat-pump rebate was found as of October 2026, but CEIP offers financing in participating municipalities. Dual-fuel and cooling lead the pitch.
- Saskatchewan: 75% on natural gas, very cold winters, and utility rebates aimed at high-efficiency gas equipment. Modest claims and dual-fuel clarity work best.
- Manitoba: a more balanced mix, with 33% on electricity, and Efficiency Manitoba's straightforward air source heat-pump rebate. Manitoba also signed the first CGHAP agreement in 2025.
For all three, the federal oil-to-heat-pump grant closed to new applicants on 2026-07-31, and the federal rebate expected in 2027 could matter more here than anywhere else.
Central Canada: Ontario and Quebec
Answer first: the two largest markets, with generous programs, heavy competition and, in Quebec, French-first rules.
- Ontario: 58% of homes heat with natural gas. The Home Renovation Savings Program lists up to $7,500 for cold-climate air source heat pumps, and an income-qualified stream offers free heat pumps to eligible oil-heated homes. The GTA is one of Canada's most crowded heat-pump search markets.
- Quebec: 70% of homes already heat with electricity. Hydro-Québec's LogisVert grant rewards cold-climate units, Chauffez vert has closed, and all marketing for Quebec customers must work in French.
Contractors serving both sides of the Ottawa River need two program calendars and two languages.
Atlantic Canada: New Brunswick, Nova Scotia, PEI, and Newfoundland and Labrador
Answer first: Canada's most heat-pump-saturated region, where replacement and upgrade work matter as much as first installs.
- New Brunswick: heat pumps are already the primary system in 27% of homes. NB Power programs are listed as open; the oil co-delivery stream closed to new registrations on 2026-06-30.
- Nova Scotia: oil still heats 28% of homes. Efficiency Nova Scotia rebates apply only to new heat pumps, and several programs closed in 2025 and 2026.
- Prince Edward Island: heat pumps are the primary system in 36% of homes, the highest share of any province. The main heat-pump rebates have ended.
- Newfoundland and Labrador: 64% electric heat and a takeCHARGE oil-to-electric incentive of up to $22,000, plus a CGHAP agreement announced on 2026-10-16.
The North: Yukon, Northwest Territories and Nunavut
Answer first: small, extremely cold markets where dependability and backup heat come before everything else.
The territories page covers all three. Yukon has the strongest support, including the Dependable Grid Program's rebates for dual-fuel heat-pump systems. The NWT's Arctic Energy Alliance programs focus on other measures, and Nunavut had no verified territorial heating rebate as of October 2026. Nunavut's Inuit Language Protection Act shapes how advertising must be written.
How we use regional differences
Answer first: the region decides the pitch, the program page and the season; the method stays the same.
Whatever your region, we build the same core: specialist positioning, a dated program calendar for rebate-driven campaigns, heat-pump search and content written for your climate and housing, and quote-to-install conversion that fits your buyers' decision cycle. What changes is the message.
| Region type | Lead message |
|---|---|
| Gas-dominated (AB, SK, much of ON) | Cooling first, dual-fuel, financing where available |
| Electric-dominated (QC, NL, parts of BC and MB) | Efficiency and comfort with the electricity already used |
| Heat-pump-saturated (PEI, NB, NS) | Replacement, upgrades and service |
| Oil-heavy pockets (NS, PEI, NL, rural ON) | Switching incentives where open; honest options where closed |
| Northern | Dependability, backup and local service reach |
Ready to talk about your market? See pricing or call, text or email through the contact page.
Frequently asked questions
Do you work with contractors outside British Columbia?
Yes. HeatPump.Agency is headquartered in Vancouver but works with HVAC contractors in all 10 provinces and 3 territories.
Can you market a company that serves two provinces?
Yes. We keep a separate program calendar for each province, since programs and rules differ, and plan French content where Quebec customers are involved.
How current is the program information on these pages?
Every program was checked against its official source in October 2026, and each page shows the date. Programs change often, so confirm with the administrator before relying on any detail.