How much is Ontario's heat-pump rebate?

As of October 2026, the Home Renovation Savings Program lists up to $7,500 for a cold-climate air source heat pump and up to $12,000 for ground source, run by Save on Energy and Enbridge Gas with provincial support. Eligibility rules apply, so link to Save on Energy and date the claim.

Is there help for oil-heated homes in Ontario?

Yes, for income-qualified households. Save on Energy's Energy Affordability Program can replace oil heating with a cold-climate air source heat pump at no cost, removing an above-ground tank too, with up to $25,000 in heat-pump value. The stream is described as for a limited time, and we couldn't verify an end date.

Can we market dual-fuel systems in Ontario?

Yes. With natural gas heating most Ontario homes, dual-fuel is a common recommendation. Gas work requires a TSSA-registered fuels contractor; show your registration accurately.

Heat-Pump Marketing for HVAC Contractors in Ontario

Ontario combines the country's biggest population, a gas-heated housing stock and well-funded heat-pump rebates. That makes it the most valuable heat-pump market in Canada and, in the Greater Toronto and Hamilton Area, one of the most expensive to advertise in. Specialists win here by being precise: about the program, about the home types they serve, and about the neighbourhoods they can reach quickly.

The Ontario heat-pump market

Answer first: gas dominates, electric heat is a meaningful minority, and propane matters in rural areas.

In 2023, 58% of Ontario households used natural gas for primary heating, 18% electricity and 4% propane, according to Statistics Canada. Each group has a different heat-pump story:

Gas homes: cold-climate ducted heat pumps, often as dual-fuel with the existing furnace, plus AC replacement.
Electric homes: large savings potential from replacing baseboards or electric furnaces.
Propane and oil homes, mostly rural: some of the strongest cases for a switch, and the target of the Energy Affordability oil stream.

Toronto, Ottawa, Mississauga, Brampton, Hamilton, London, Markham and Vaughan are the largest municipalities. The GTA and Hamilton are crowded for heat-pump searches and paid clicks. Ottawa is a large bilingual market next to Quebec. Southwestern Ontario cities and Northern Ontario each behave as separate markets with their own competitors.

Climate and seasonality

Answer first: southern Ontario's lake-moderated winters and Northern Ontario's harder ones need different messages.

Near the Great Lakes, winters are cold but tempered. In Northern Ontario, the heating season is longer and colder. For marketing:

Southern Ontario: heat-pump demand follows program news and the run-up to summer, when AC replacement brings homeowners into the market.
Northern Ontario: cold-weather performance and backup heat lead the conversation; fall is the main planning season.
Province-wide: a well-maintained program page is the anchor, because rebate searches happen year-round.

Programs as of October 2026

Answer first: Ontario has strong, open rebates for heat pumps, with a free-upgrade stream for income-qualified homes.

Home Renovation Savings Program. Administered by Save on Energy (IESO) and Enbridge Gas with provincial support. As of October 2026 it lists rebates for single upgrades, including up to $7,500 for a cold-climate air source heat pump and up to $12,000 for ground source, plus bundled upgrades after a home energy assessment. No closure notice appeared on the official pages when we checked.
Energy Affordability Program. Free energy-efficiency upgrades for income-eligible households. Its oil stream, co-delivered with the federal government, covers a cold-climate air source heat pump for eligible oil-heated homes at no charge, along with removal of an above-ground tank, worth up to $25,000. The oil-to-heat-pump stream is described as available for a limited time; we could not verify an end date.

Ontario had no CGHAP agreement as of October 2026. The federal rebate expected in 2027 will add a new layer; whether it can be combined with Ontario programs had not been published. See the federal readiness guide.

Regulators to know

Reference links. Confirm your obligations with each regulator.

TSSA: fuels (natural gas, propane, fuel oil), boilers and pressure vessels. Fuels work must be done by TSSA-registered contractors using certified gas technicians, which matters for dual-fuel installs.
ESA: electrical safety and contractor licensing. Anyone doing electrical work for customers needs to be an ESA Licensed Electrical Contractor, and advertising or bidding on that work is limited to licence holders, a rule that applies directly to your ads.
Skilled Trades Ontario: trade certification.
WSIB: workplace insurance.

How we'd market heat pumps in Ontario

Answer first: narrow your geography, be the clearest source on the programs, and show your licences accurately.

Pick your ground in the GTA. Broad "Toronto heat pump" campaigns burn budget. Choose the municipalities and neighbourhoods your crews reach fastest and build depth there.
Own the program explanation. A dated, plain-language page on the Home Renovation Savings Program, with the up-to amounts and links, is one of the most searched topics in Ontario heat-pump marketing. Keep it current. Our rebate campaigns are built on this.
Write for the rural switcher. Oil and propane homes outside the cities are a strong, underserved audience. Pages that explain the Energy Affordability stream carefully reach them.
Show credentials precisely. Name your TSSA registration and ESA licence status accurately where relevant. In Ontario, homeowners are told to check these.
Consider French for Ottawa. If you serve eastern Ontario or cross into Gatineau, French content helps and becomes mandatory for the Quebec side.

Our parent brands HVAC.Agency and HVAC.Digital cover Ontario HVAC marketing more broadly. For results from our HVAC work, Roma Heating & Cooling grew organic traffic 400% in 12 months. See the areas hub for other provinces.

Heat-pump marketing in Ontario