These guides are written for owners and managers of HVAC companies that sell heat pumps in Canada. They're practical, dated where programs are involved, and built around decisions you'll actually make: what to publish, what to say, and how much to spend. Read them in any order, though the job maths guide is the one most owners wish they'd read first.
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Getting ready for the 2027 federal heat pump rebate
Ottawa announced a national heat pump rebate on 2026-10-08, expected to launch in 2027. The months before launch are when a contractor can prepare the pages, intake and capacity that win the surge, without publishing anything that isn't confirmed.
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Heat-pump job maths for HVAC owners
Before you choose a marketing budget, work out what one heat-pump enquiry is worth to your business. This guide walks through the numbers with worked examples you can replace with your own.
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Advertising heat-pump rebates accurately
Rebates sell heat pumps, and rebate ads are where contractors most often mislead customers by accident. This guide covers the wording, dating, pricing and follow-up habits that keep rebate marketing honest and effective.
Getting ready for the 2027 federal heat pump rebate
The federal government announced a National Heat Pump Rebate Program on 2026-10-08, expected to open in 2027. As of October 2026, its administrator and launch date hadn't been published.
The readiness guide teaches you:
- what was announced, in plain terms, with links to the official sources
- the long list of things that aren't known yet, and why you shouldn't guess
- how to handle homeowners who delay purchases while they wait
- an eight-step preparation plan covering explainer pages, consent-based interest lists, intake scripts, product line-up checks, crew capacity, quote templates and budget planning
- model wording for what to tell homeowners now
Read it if you want to be ready on launch day rather than scrambling.
Advertising heat-pump rebates accurately
Rebate ads are the most effective heat-pump marketing there is, and the place where contractors most often mislead customers without meaning to.
The rebate advertising guide teaches you:
- how Canadian advertising law looks at the general impression an ad creates
- how to write rebate amounts using the program's own terms
- how to show a net price without leaving out mandatory fees
- how to make environmental claims you can support
- how to maintain rebate content when programs change or close
- consent rules for following up by text and email
- why Quebec content must be in French
- an eight-question checklist to run on every ad
Read it before your next rebate campaign, or hand it to whoever writes your ads.
Heat-pump job maths
Most marketing decisions go wrong because nobody did the arithmetic first.
The job maths guide teaches you:
- the four numbers that drive every heat-pump marketing decision
- how to calculate the most you can spend to win an install
- what an enquiry is worth, and how close rates change that value
- how many extra installs a marketing plan must produce to pay for itself
- why rebate surges raise volume but often lower the value of each enquiry
- how incentives paid to installers create a cash-flow lag
- how to compare channels on cost per install
Read it before you set or change a marketing budget.
How to use the guides with your team
Answer first: give each guide to the person who makes that decision.
- Owner or general manager: the job maths guide. It sets the budget ceiling every other decision depends on.
- Office manager or whoever answers the phone: the readiness guide's intake and messaging sections. They decide what callers hear on the first day of a surge.
- Whoever writes ads, posts or web pages, in-house or outside: the rebate advertising guide and its checklist.
- Lead installer: all three, briefly. Technicians are the people homeowners believe, and they should know what your marketing has promised.
A short team meeting to walk through the checklists once a season costs an hour and prevents the most common rebate mistakes: quoting a closed program, promising an amount a customer won't get, or texting people who never asked to hear from you.
How the guides connect to our work
Each guide maps to one of our services. The readiness and advertising guides underpin our rebate-driven demand campaigns. The job maths guide is how we decide where to start, often with quote-to-install conversion. The province pages give the current program picture in each region as of October 2026.
If you'd like to talk through how any of this applies to your business, call, text or email through the contact page.
Frequently asked questions
Are these guides free to use?
Yes. Read them, share them with your team and use the checklists. Program details are dated, so check the official sources before relying on any amount.
How often are the guides updated?
When a program they mention changes, and at least each time we review our province pages. Each guide shows its last-updated date at the top.
Do the guides give legal or compliance advice?
No. They summarise public guidance for marketing purposes and link to the official sources. For a ruling on a specific situation, ask a lawyer or your provincial regulator.