HeatPump.Agency exists because heat pumps have become the hardest product in Canadian HVAC to market well. The technology is sound and the demand is real, but programs change often, homeowners are cautious, and almost every competitor claims the same expertise. We help heating and cooling companies stand out as genuine specialists and plan around the programs that drive demand.
The company
Answer first: we are a Canadian digital marketing and business consulting service, not a contractor.
HeatPump.Agency is part of the Sedighi.ca and SAZ.ca group of companies. The group is Canadian, headquartered in Vancouver, British Columbia, and serves clients across the country.
- Sedighi.ca is Ali's own consulting house for growth, marketing and technology, and the umbrella over HVAC.Agency, HVAC.Digital, Trades.Agency, BusinessConsulting.ca and Conv.ca.
- SAZ.ca (Strategy & Acceleration Zone) is the group's Canadian strategy firm, working on AI and revenue acceleration. Ali founded it and serves as its Founder & Managing Partner.
- HVAC.Agency is our parent brand for HVAC marketing. It publishes the full plan pricing and the complete case-study list.
We don't install, repair or service any equipment, and we don't act as a rebate administrator. We work on your positioning, your search visibility, your campaigns and your conversion process. Your licensed team does the technical work.
Ali Sedighi, MBA
Ali Sedighi leads HeatPump.Agency. His degree is an MBA in Technology Management, and his career in digital marketing spans 17+ years: it began in 2007, the year he founded ONE.ir, a full-service digital marketing agency. He now lives and works in Vancouver, British Columbia.
He is also the founder of Conv.ca, a conversion-rate optimisation agency, and MyAutomation.ca, and the Founder & Managing Partner of SAZ.ca. His clients have included businesses in Canada, the USA and Dubai.
In HVAC specifically, Ali has built 150+ live HVAC websites. The portfolio includes CombiBoiler.ca, GasBoilers.ca, Roma Heating & Cooling, BoilerPart.ca, HVACDeal.ca, CanroHeat.ca, HeatLand and BCWide.ca. The results page explains what several of those projects achieved.
Profiles: sedighi.ca, saz.ca, businessconsulting.ca and hvac.agency.
How we work
Five working rules shape every engagement.
- Numbers before tactics. We start with your average heat-pump job value, close rate and enquiry volume. Without them, any plan is a guess. Our job maths guide shows the calculation.
- Programs from the source. Every rebate statement we publish for you comes from the administrator's official page, with the date we checked it. If we can't verify something, we leave it out.
- Proof over adjectives. Your installs, your training, your registrations. We don't write "expert" without evidence beside it.
- One senior strategist. You talk to a senior strategist, not a rotating account team.
- You own everything. Your website, your ad accounts, your Google Business Profile and your data stay in your name.
- Field reality wins. Your lead installer reviews technical content before it goes live. If the people doing the installs wouldn't say it, we don't publish it.
What we won't do
Being clear about limits is part of the job, and it saves both sides time.
- We won't promise a number of leads, rankings or installs.
- We won't advertise a rebate that's closed, or an amount a typical customer can't get.
- We won't write fake reviews or invent customer stories.
- We won't give legal, compliance or engineering advice. On regulations, we link the regulator and summarise; your licensing body is the authority.
- We won't build doorway pages: thin copies of a page with only the town name changed.
Positioning statement
HeatPump.Agency gives Canadian heating and cooling contractors digital marketing and business consulting focused on heat pumps. We are not an HVAC contractor: installs and repairs are never part of our work. We help contractors become known as heat-pump specialists and plan their marketing around the rebate programs that shape demand.
Next steps
Read the services overview to see where we usually start, check the pricing, or go straight to the contact page. Call, text or email; a senior strategist will answer.
Frequently asked questions
Who owns HeatPump.Agency?
HeatPump.Agency is a brand in the Sedighi.ca and SAZ.ca group of companies. It is led by Ali Sedighi, MBA, and operated from Vancouver, British Columbia.
Are you an HVAC contractor?
No. We do marketing and business consulting for HVAC companies. We don't install, service or repair heat pumps or any other equipment, and we don't send technicians to homes.
How is HeatPump.Agency related to HVAC.Agency?
HVAC.Agency is the parent brand for our HVAC marketing work, and it publishes the full pricing and case studies. HeatPump.Agency applies the same team and method specifically to heat-pump positioning and rebate-driven demand.
Do you work only in British Columbia?
No. We are headquartered in Vancouver but work with contractors across Canada, in all 10 provinces and 3 territories.