How does the LogisVert heat-pump grant work?

As of October 2026, Hydro-Québec's LogisVert program lists grants for ENERGY STAR heat pumps calculated per 1,000 BTU/h at -8°C, with a higher rate for cold-climate units and a cap of $6,700, plus other measures. Check the Hydro-Québec page before quoting any figure.

Do our ads and website have to be in French?

For Quebec customers, yes. Under the Charter of the French Language, French must be clearly predominant in commercial advertising, and websites for Quebec customers must be available in French. See the OQLF for official guidance.

Is Chauffez vert still available?

No. The Quebec government says applications were not accepted after 2026-03-31. Remove it from any active marketing.

Heat-Pump Marketing for HVAC Contractors in Quebec

Quebec is unlike any other heat-pump market in Canada. Most homes already heat with electricity, Hydro-Québec runs a large heat-pump grant program, and every piece of marketing aimed at Quebec customers has to work in French. That changes the pitch from "switch fuels" to "heat more efficiently with the electricity you already use", and it rewards contractors who explain programs clearly in French.

The Quebec heat-pump market

Answer first: electric heat dominates, so the heat-pump case is mainly about efficiency, comfort and cooling.

Statistics Canada data for 2023 shows 70% of Quebec households relying on electricity as their primary heating energy, with natural gas at 5% and wood at 4%. Many homes use electric baseboards. Heat pumps appeal because they can reduce electricity use for heating and add summer cooling.

Remaining oil and propane homes are a smaller group, and the provincial Chauffez vert program that supported their conversion has closed, which changes the message to them.

Montréal, Laval and Longueuil form the biggest cluster of buyers, with Québec City and Lévis next, then Gatineau, Sherbrooke and Saguenay. Montréal and its suburbs are crowded and competitive. Gatineau sits beside Ottawa, so some contractors serve both provinces and need two program calendars.

Climate and seasonality

Answer first: long, snowy winters make cold-climate performance the central question, especially outside the St. Lawrence lowlands.

Quebec's heating season is long, and colder still in regions away from the St. Lawrence lowlands. The LogisVert grant itself rewards performance at -8°C and pays more for cold-climate units, which tells homeowners what to look for.

For marketing:

Late summer and fall: the main planning window for heat-pump projects.
Spring and early summer: cooling-led enquiries, particularly in Montréal and the Outaouais.
Winter: keep messaging on assessments and planning.

Programs as of October 2026

Answer first: LogisVert is the main heat-pump grant, Rénoclimat has new rules, and Chauffez vert has closed.

LogisVert Efficient Homes Program. Run by Hydro-Québec. Grants for ENERGY STAR heat pumps at $50 per 1,000 BTU/h of capacity at -8°C, or $120 per 1,000 BTU/h for cold-climate units, up to $6,700, plus geothermal systems, heat-pump dryers and other measures. Its page acknowledges the federal rebate due in 2027 while confirming that LogisVert applications are still being handled as usual.
Rénoclimat. Provincial aid for insulation, airtightness, windows and similar work. Since 2026-10-01 the pre-retrofit evaluation is optional, with aid of up to $500, and new caps apply. Participants under the old rules must finish by 2027-03-31.
Chauffez vert. Closed: no applications accepted after 2026-03-31.
Canada Greener Homes Affordability Program, Quebec delivery. A federal agreement announced on 2026-06-29 provides $243.5 million for about 25,000 low- and median-income households. The delivery program's name was not confirmed when we checked, so don't name it in ads yet.

French-language rules

Answer first: French first, in ads, on your website and on signage.

Since Bill 96 amended the Charter of the French Language, French has to be clearly predominant in commercial advertising and public signage in Quebec, and websites and social media aimed at Quebec customers must be available in French. And from 2025-06-01, a business name or trademark in another language that can be seen from outside your premises needs accompanying French wording. The OQLF publishes guidance. This is a summary, not legal advice.

For a heat-pump contractor, it means French program pages, French ad copy and French quotes for Quebec customers, written first in French rather than translated late.

Regulators to know

Régie du bâtiment du Québec (RBQ): contractor licensing and building safety, including electrical, gas and plumbing. Anyone carrying out construction work for others needs an RBQ licence with the right subclasses unless exempted.
Commission de la construction du Québec (CCQ): competency certification for construction-industry workers.
CNESST: workplace health and safety.
Office de la protection du consommateur: consumer protection.

How we'd market heat pumps in Quebec

Build in French from day one. A French LogisVert explainer, dated and linked to Hydro-Québec, is the anchor page.
Talk efficiency, not fuel switching. For baseboard-heated homes, the message is lower consumption and summer comfort.
Show cold-climate units clearly. Because LogisVert pays more for them, label which models you install qualify, using manufacturer documentation.
Display your RBQ licence accurately. Homeowners can check it.
Retire Chauffez vert content. Replace it with a dated closure note and what's available now.

Our heat-pump search and content service and rebate campaigns both plan for French content in Quebec. See other provinces on the areas hub, and the federal readiness guide for 2027.

Heat-pump marketing in Quebec